Social Media
Social Media was once an optional “nice to have” part of your marketing armoury; now it’s a cornerstone to almost any marketing strategy. This ever changing form of marketing is constantly improving and evolving to help improve sales, brand marketing, PR and customer service. With its ability to be so granular with targeting a target market indicators such as location, age, likes, associated groups, email lists and more it’s perfect for many situations and scenarios.
Like with any marketing, you get out what you put in, so if all you have done is create a few profiles and chuck the random post up now and again you will probably get very little return for the very little effort you have put in. However, if you are strategic and use social media to be social, start conversations, develop relationships and provide entertaining, emotional or informative updates this will help you create a brand tone of voice you will reap the rewards from.
In the digital world we now live in, it seems a little ironic that word of mouth is almost not traditionally as oral as the catchphrase suggests due to social media. Had a service received in the past been positive or negative you would share it with a few friends and family. Now it’s shared via social media through pictures, videos, live streams or a quick rant through the taps of an angry thumb or two. But this is something that can work both for and against you.
So what should you be doing with social media?
Well there are three main categories under which many different facets of social media marketing come into play.
- Get them to know you and understand your USP.
- Get them to share and interact with your great work and deals
- Grow followers
The social media service we offer
- Social Media Audits
- Social Media Profile Creation & Branding
- Social personality development
- Inherent USP communication through all communication and platforms
- Follower growth & Engagement and interaction growth
- Blog Development & Community Building Strategy
- Customer Listening
- Competitor Listening
However in the meantime here is a little started kit guide to how to do social media.
- Post every day on every platform.
- Don’t post for the sake of it or spam followers make sure it’s relevant and/or useful.
- Respond to ALL your customers . . . YES ALLLLL!
- Get a tone of voice by making sure your business has a personality.
- Watch the competition and see what they do well and badly and improve both.
- Track everything like conversation trends, follower growth, interaction and revenue generation.
- User the social media advertising features Facebook, YouTube, twitter & Instagram.
- Social Media is a communication tool not a sales tool. Don’t sell, communicate.
- Get a blog and show yourself to be a source of knowledge.
- Audit your social media to see how you are doing against targets.