Why Bother With SEO?
SEO is an imperative part of building a successful online presence. Most online shoppers looking for a products or service are going to type their enquiry as a question or statement into one of the big search engines. Google, Bing or yahoo will all be one of the first ports of call for them. Which is why your search engine optimisation needs to be something you have a clear strategy for, as it will determine when you get your leads during the buying process. Your SEO needs to have the right keywords working for you at the right times.
How Does SEO Help?
SEO is also great at lead generation as it produces customer looking for the products/service you provide but not necessarily your brand. However, if they are not finding your brand they are finding your competitors brand. Ranking ahead of your competitors in the major search engines like Google, Bing, and Yahoo however is only the tip of the iceberg for Digital Marketing. SEO can also help with lowering other marketing costs like PPC (Pay Per Click) as it you are getting the traffic organically, meaning less additional investment will be necessary. It also works the other was as high performing PPC keywords should be incorporated into you SEO strategy.
What do we do for you?
We keep up to date with all the latest changes to the SEO landscape so you don’t have to. We then focus our SEO around ensuring the increase in sales and conversion. This is done by getting a higher quality of traffic by ranking for the correct keywords that ensure the best ROI possible and brand growth. We offer hands-on and/or consultancy SEO for your local, national or international needs. Our Search Engine Optimisation services include:
- Keywords Research
- On Page SEO
- Page Title
- URL Structure
- Meta Data
- Paragraph Heading & Text
- Image Alt text & File Naming
- Internal Link Building
- PPC Landing Page Optimisation
- Off Page SEO
- External Link building
- External Link Analysis
What else should you know about SEO?
Building a strong organic search web presence is key developing a long lasting web presence. SEO should be looked at as an investment rather than a cost as it is quality free traffic that has longevity in return on time invested. Search Engine Optimisation is as mentioned before a long term process and takes a time to gain momentum. It is not something that happens over night as once your strategy is in place it need to be implemented across the whole site page by page word by word sometimes even needing to restructure the site.