Get To Know Your Customers
Using tools like Google Analytics and IBM Digital Analytics we can understand exactly who your customers are, where your customers come from, what they do on your site, what drives them to conversion and more importantly what stops them converting.
We work by first identifying the different types of users you have. Then the buying process your customer have. By breaking down this information we can create funnels that will give you the ability to better forecast sales. First using features like Enhanced Ecommerce in GA to create funnels that show you how your checkout is performing at each step of the buying process. The second type of funnel we build are dynamic funnels which will show your customers moving through the buying process so you can forecast who will be buying and when.
Using analytics to understand the devices your customers are using, the traffic sources, social media campaigns and emails that have worked best for you is key, and the first step to any effective digital marketing strategy.
If you want more actionable insight from your analytics get in contact with us now and send us a message.