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Should I be using Google Analytics like everyone else? In short yes, yes you should! You should be implementing GA (Google Analytics) through GTM (Google Tag Manager) and here's why.   It's free If you're reading this, you are probably quite new to analytics. But in Analytics as it is in life,  free things are always good. As the saying goes never look a goft horse in the mouth. They give you the opportunity to get your feet wet and understand what analytics is all about before moving on to paid tools which give you greater depth and more insite into specific areas of your site. User friendly You don't need to know anything about it to use it. Everything is in a logical place and if you play with it for more than an hour you will be able to find your way around it quite easily. Home = An overview of your site Customisation = Reports, Alerts, Dashboards you build Real Time = Live data for your...

There are only 3 main reasons why customer don’t buy once they know you offer what they want/need: Bad Need find No urgency – More important things to do Time – Wrong time to buy Shipping & Availability – Isn’t there, or takes too long or doesn’t come to me Not a decision maker – No authority to buy, wrong audience Tailor offers specifically once you have the right audience and get them to say yes and I agree   Confusion Trust – Will it do what I expect? Purchase process is too difficult – Confusion in how to buy Uninformative descriptions - Unconfident the product/service will meet their needs Too much choice – Too much of anything is bad so you can have any colour as long as it black You didn’t ask   Uncompetitive No Benefits - Less value buying from you than someone else warrantee guarantee Price & Unexpected Costs – No hidden cost and stay competitive (That does not mean be cheap)...