Day: March 12, 2017

Should I be using Google Analytics like everyone else? In short yes, yes you should! You should be implementing GA (Google Analytics) through GTM (Google Tag Manager) and here's why.   It's free If you're reading this, you are probably quite new to analytics. But in Analytics as it is in life,  free things are always good. As the saying goes never look a goft horse in the mouth. They give you the opportunity to get your feet wet and understand what analytics is all about before moving on to paid tools which give you greater depth and more insite into specific areas of your site. User friendly You don't need to know anything about it to use it. Everything is in a logical place and if you play with it for more than an hour you will be able to find your way around it quite easily. Home = An overview of your site Customisation = Reports, Alerts, Dashboards you build Real Time = Live data for your...