To buy or not to buy?
There are only 3 main reasons why customer don’t buy once they know you offer what they want/need:
Bad Need find
No urgency – More important things to do
Time – Wrong time to buy
Shipping & Availability – Isn’t there, or takes too long or doesn’t come to me
Not a decision maker – No authority to buy, wrong audience
Tailor offers specifically once you have the right audience and get them to say yes and I agree
Confusion
Trust – Will it do what I expect?
Purchase process is too difficult – Confusion in how to buy
Uninformative descriptions - Unconfident the product/service will meet their needs
Too much choice – Too much of anything is bad so you can have any colour as long as it black
You didn’t ask
Uncompetitive
No Benefits - Less value buying from you than someone else warrantee guarantee
Price & Unexpected Costs – No hidden cost and stay competitive (That does not mean be cheap)...